Cloud accounting systems, financial reporting, and the team leadership that supports small and medium Australian businesses day to day.
Vlad is an Associate Director at Prime Partners and a Chartered Accountant with deep expertise in cloud-based accounting systems like Xero. He joined Prime in 2019 as a Senior Accountant and progressed through Assistant Manager, Manager, and Senior Manager before being promoted to Associate Director in 2025.
His client work covers small and medium businesses across a range of industries. The focus is on setting up systems correctly from the start, training clients to get value from the platforms they use, and helping them turn the data into something they can actually act on. As Associate Director, Vlad now also leads a team and shapes how Prime delivers these services.
[Personal flavour to confirm. A sentence on what Vlad is known for outside the work.]
Deep expertise in Xero and the cloud-based platforms that run modern small and medium businesses. Setting them up properly from the start, so the work compounds rather than needing repair later on.
Turning the data those systems produce into something owners can actually use. Clean, practical reporting focused on the numbers that matter, not the ones that pile up because they're easy to generate.
Leading and mentoring a team of accountants. Shaping how Prime supports clients across the systems and reporting work that holds a modern business together day to day.
Years of work across these industries means Vlad already understands the rhythm, the regulator, and the kinds of decisions that come up. The advice arrives already in context.
Established manufacturers and distributors watching inventory, costing and the working capital between them.
Explore industryRetailers and consumer brands selling across channels, where margin and stock move together.
Explore industryVenue operators and hospitality groups managing wage costs, award compliance and venue level margin.
Explore industryWhether you're looking for a new adviser, navigating a change or simply want a second perspective, tell us what's on your mind. We'll make sure you speak with the right person.
Once a month we send our latest thinking on tax, business, and the moments that shape a year. Practical, considered, and written for people who would rather understand the why than chase the headline.
