James Carey

The accountant who'll raise the conversation nobody else has raised.

James has spent twenty years doing the kind of work that looks straightforward on the surface and rarely is. He specialises in business strategy and tax planning, and what sets him apart is the combination of genuine technical depth and advice that's actually useful in the room where the decision is being made.

He's also known for the willingness to raise the thing nobody else has raised. If there's a conversation that needs having, James will have it, not to be difficult, but because he knows the uncomfortable question is usually the one that matters most. Clients trust him because he's done the hard work of understanding the detail, and then done the harder work of being straight about what it means.

As Prime's primary thought leader and webinar presenter, James is the voice clients hear from each month on what's changing in tax and policy, and what it means for the businesses and families he advises.

Outside of work, James lives in Orange and is happiest with a foot in a few different worlds. He is involved with the Lonely Mountain Ultra, alongside farm work, family, the next idea that catches his attention, and the regular humbling of being beaten at tennis by his eight-year-old.