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Director

Greg Dennis

Outsourced finance for established businesses ready to lift their financial function to the next level.

Portrait of Greg Dennis in a Prime Perspectives speech bubble
Specialism
Outsourced finance, virtual CFO & finance function leadership
Qualifications
CA, CPA, B.Com (UNSW)
Experience
26 years
About Greg Dennis

The director running the finance function for the businesses too established to keep doing it themselves.

Greg leads the Finance Hub at Prime Partners, Prime's outsourced finance offer for established businesses that need a finance function more sophisticated than a bookkeeper but smaller than a full in-house team.

The Finance Hub applies a 50/50 onshore and offshore delivery model to give clients enterprise-grade finance capability at the scale they actually need, the sophistication of a full finance team without the cost of building one in-house.

Greg spent seventeen years leading businesses of his own before bringing that experience to Prime, so he understands the finance function from the owner's side of the desk as well as the accountant's. He knows what it feels like to carry payroll, chase cash flow, and make the call on a hire when the numbers are tight, and that perspective shapes how he works with clients now. He sits alongside business owners as the financial mind in the room, translating the numbers into decisions and giving them the clarity to plan with confidence.

Day to day, his work spans cash flow forecasting, management reporting, budgeting, and the strategic finance conversations that established businesses need but rarely have time for. He builds the rhythm and the reporting that lets an owner step back from the detail and look at the whole picture, and he stays close enough to the business to spot what is coming before it arrives.

Outside of work, Greg loves all sport and the strategy behind it, with a particular soft spot for playing soccer and cricket. His one true love is Liverpool Football Club.

Specialties

What Greg does best.

01
Outsourced Finance

The full finance function delivered externally. Bookkeeping, management accounts, reporting, and the operational rhythm that comes with them.

02
Virtual CFO

Strategic finance leadership for businesses too established to do without it, too lean to hire in. The conversations a CFO would be in, delivered as a service.

03
Finance Hub Leadership

The model behind Prime's outsourced finance offer, built on a 50/50 onshore and offshore delivery framework that scales with the client.

Industries

The businesses Greg knows best.

Years of work across these industries means Greg already understands the rhythm, the regulator, and the kinds of decisions that come up. The advice arrives already in context.

From Greg

Recent webinars and articles.

Get in touch

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